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A Century In, and Building for What’s Next: Rethinking the Office as a Hospitality Brand

October 13 @ 12:00 pm EDT

Free – $100.00

A conversation with Jonathan Kaufman Iger, CEO, Sage Realty Corporation

About the Program

Sage Realty has owned and operated Manhattan office buildings for more than 100 years. Jonathan Kaufman Iger is the fourth generation of his family to lead the firm, and he has spent the last decade reshaping how a legacy landlord competes.
Jonathan will start with his own career arc, from analyst and entrepreneur to CEO. He’ll talk about what he learned on the investment side before joining Sage and how he took over leadership during a period of real change in the office sector.
From there, he will explain how Sage positions itself in the market. He runs the company more like a hospitality brand than a traditional landlord. That means a consistent experience across every building, turnkey suites, portfolio-wide amenities, and one tech platform for tenants. He’ll share why he believes the model wins and supports tenants, and where the brand could go next.
He will finish with portfolio highlights across Sage’s Midtown East and Meatpacking District holdings.  A partial property list includes 777 Third Avenue, 747 Third Avenue, 437 Madison Avenue, and 2 Gansevoort Street. He’ll also discuss the strategy behind the firm’s disposition decisions such as 767 Third Avenue and 77 Water Street, which are both being converted to residential.

Expect a candid view on where Manhattan office is headed from someone who has not just witnessed this cycle but transacted throughout it.

About the Speaker
Jonathan Kaufman Iger is CEO of Sage Realty Corporation, the Class A office owner-operator his great-grandfather founded in 1924. He spent nearly a decade in real estate investment before joining Sage in 2010, including a role as Vice President at P&L Investments, and he also founded a residential brokerage company. He was named CEO in 2014. Since then he has repositioned Sage around a hospitality-driven model, launching Equip by Sage turnkey suites, Oasis amenity centers, and a unified tenant platform across the portfolio. Jonathan chairs the Meatpacking District Business Improvement District and sits on the board of the GW Center for Real Estate.

 

Details

Venue

The University Club
One West 54th Street
New York, NY 10019
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Phone
212-247-2100
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